About Us

Providing a fresh perspective, an infusion of resources, and an abundance of experience and expertise.

At a Glance

Specialization in embedded “smart” product development (including extensive laser eye surgery experience).
For over fifteen years, and under the same leadership, we've been providing strategic assistance to companies who need engineering solutions.
More engineering disciplines in-house than most firms - mechanical, electronic, software, firmware, product design, UI/UX - to ensure we can meet your needs, no matter the challenge.

It all started when the founders met in grad school at Stanford University’s ME218 class. ME218 teaches the fundamentals of mechatronics and embedded systems. Upon graduation, while our peers joined big Silicon Valley companies and launched startups, we chose to build a product engineering consulting firm.

We wanted to work on a variety of projects across different industries to develop a deeper and broader understanding of embedded systems and product development. We wanted to shape our working environment to be both results-oriented and fun. And we wanted to be someone our clients could count on.

Fast forward a decade, and these principles ring truer than ever. We are selective about the projects we take on, making sure we are fully engaged and can deliver great results. We invest in our 20+ person team via training and tools and support their work on a wide range of challenging projects. All the while, we are creating an environment where our engineers can do their best work.